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Tag: project management

Importance of customer communication

The importance of customer communication

Gaining a customer base is certainly not easy – especially in the very beginning. Even more so, a company can't achieve lasting success or building successful partnerships, if customer needs are not pivotal. If that's not the case, it may turn out that the once happy customers are now dissatisfied - and one by one they would start looking for the services of competitors.

Recognition by the Annual Outsourcing Conference

Last weekend the Bulgarian Outsourcing Association and the Bulgarian Association of Software Companies organized and co-hosted the Annual Outsourcing Conference.   As part of the conference, the Innovation & Technology leaders for the last year were also recognized by an international jury. It is with great honour and pride that we’d like to share we got recognition not ...

Product Management vs. Product Marketing

Most of the product teams we’ve met have a varying definition of what product management includes in terms of both job description and responsibility. More often than not, entrepreneurs fuse whatever activity doesn’t fit elsewhere (but still is directly product-related) to a mystic “PM” role. The List Such activities include – but are not limited ...

Killing that feature you knew would change the world

The process known as “market validation” is among the most challenging ones to execute – from a time-resource-impact perspective, but also psychologically. While time and resources vs impact are often discussed, the psychological strain is often neglected. For inexperienced product leads failure is difficult to swallow mainly because of the trust they put in their own ...