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Tag: product management

Why not go for affiliates (in the first 120 days)

Affiliate marketing: promoting your product through synergistic partnerships. Seems lucrative for established companies of all sizes, as it unlocks additional potential in the form of loyal customers they were unable to reach in the first place. But is this a good approach for the early days of a startup? Generally speaking, startups need to figure out three ...

The Art of Maintaining a Backlog

Among the many dilemmas, a startup usually has is proper backlog maintenance – as part of the long-term product management cycle. The two obvious extremes are an empty backlog, where the development team does not know what’s going to happen to the application next month – or an overflowing backlog, where prioritization becomes a nightmare. ...

MVP: where Rails shines bright

When we started our development studio back in 2012 (ah, glorious days!), there were a lot of considerations to make. Our local landscape was – and still is – full of outsourcing companies. Everyone around here seems to code in PHP or Java, but few understand the product application of whatever they are building. As with any fresh ...