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Tag: marketing

Product Management vs. Product Marketing

Most of the product teams we’ve met have a varying definition of what product management includes in terms of both job description and responsibility. More often than not, entrepreneurs fuse whatever activity doesn’t fit elsewhere (but still is directly product-related) to a mystic “PM” role. The List Such activities include – but are not limited ...

Why not go for affiliates (in the first 120 days)

Affiliate marketing: promoting your product through synergistic partnerships. Seems lucrative for established companies of all sizes, as it unlocks additional potential in the form of loyal customers they were unable to reach in the first place. But is this a good approach for the early days of a startup? Generally speaking, startups need to figure out three ...