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Tag: business

Importance of customer communication

The importance of customer communication

Gaining a customer base is certainly not easy – especially in the very beginning. Even more so, a company can't achieve lasting success or building successful partnerships, if customer needs are not pivotal. If that's not the case, it may turn out that the once happy customers are now dissatisfied - and one by one they would start looking for the services of competitors.

Data Science is not a goal, but a tool

Building data science teams may be a daunting task – both because of analytics’ transformative power and our species’ tricky fear of change. Yet data science is not a goal: it is merely a tool to achieve better business outcomes. This especially true – and especially important to grasp – for non-technical companies trying their hand at ...