Hit enter to search or ESC to close

Category: product management

Product Management vs. Product Marketing

Most of the product teams we’ve met have a varying definition of what product management includes in terms of both job description and responsibility. More often than not, entrepreneurs fuse whatever activity doesn’t fit elsewhere (but still is directly product-related) to a mystic “PM” role. The List Such activities include – but are not limited ...

Killing that feature you knew would change the world

The process known as “market validation” is among the most challenging ones to execute – from a time-resource-impact perspective, but also psychologically. While time and resources vs impact are often discussed, the psychological strain is often neglected. For inexperienced product leads failure is difficult to swallow mainly because of the trust they put in their own ...

Why not go for affiliates (in the first 120 days)

Affiliate marketing: promoting your product through synergistic partnerships. Seems lucrative for established companies of all sizes, as it unlocks additional potential in the form of loyal customers they were unable to reach in the first place. But is this a good approach for the early days of a startup? Generally speaking, startups need to figure out three ...

The Art of Maintaining a Backlog

Among the many dilemmas, a startup usually has is proper backlog maintenance – as part of the long-term product management cycle. The two obvious extremes are an empty backlog, where the development team does not know what’s going to happen to the application next month – or an overflowing backlog, where prioritization becomes a nightmare. ...