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Category: business

Product Management vs. Product Marketing

Most of the product teams we’ve met have a varying definition of what product management includes in terms of both job description and responsibility. More often than not, entrepreneurs fuse whatever activity doesn’t fit elsewhere (but still is directly product-related) to a mystic “PM” role. The List Such activities include – but are not limited ...

The Way Of The Agile Samurai

Selecting a development methodology is not as simple a task as stating “Agile it is!”, no matter how hard consultants try to preach the opposite. For years, software development was considered a “no go” zone for the likes of business managers, owners, even general public. This hesitation was mainly caused by the communication gaps while ...