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Category: big data

Business Intelligence

How Big Data supports better decision-making

Startups to multinational corporations meet informed business decisions relying on the data they collect or buy. Having become so precious (dubbed “the oil of the 21st century), businesses can't afford to miss any of it and therefore record everything. The collected datasets can afterwards be used to get meaningful insights on almost anything – sales forecasting, surveys, customer satisfaction(CSAT) or employee performance.

Data Science is not a goal, but a tool

Building data science teams may be a daunting task – both because of analytics’ transformative power and our species’ tricky fear of change.Yet data science is not a goal: it is merely a tool to achieve better business outcomes. This especially true – and especially important to grasp – for non-technical companies trying their hand at data-driven ...