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Category: AI

Data Science is not a goal, but a tool

Building data science teams may be a daunting task – both because of analytics’ transformative power and our species’ tricky fear of change. Yet data science is not a goal: it is merely a tool to achieve better business outcomes. This especially true – and especially important to grasp – for non-technical companies trying their hand at ...

AI/bot initiatives with real business impact

We recently partnered with OneReach, a company expanding the limits of consumer-ready AI. By providing an omnichannel chatbot engine, they aim to unlock data streams and direct customer communication – which we then analyze and transform in business insights, varying from support efficiency KPIs to improving business intelligence outcomes. And they have a lot to ...